Surveys show that the public often uses this information to judge a charity's credibility.

Some people believe that a longer history means more of a track record of success.

Donors like to know how their donations are being used. Also, some donors like the option of choosing which activity their donation will be used for.

These indicators will vary according to the charity’s activities. Many people prefer to give to a charity with a track record of success.

Many people use this to evaluate a charity, even if they do not have a specific percentage in mind. They say they prefer to support a charity that uses a large percentage of donations on its charitable mission instead of administration. You may want to tell people that spending on administration can vary for good reason (the charity's size, nature of its activities, etc.).

The public sometimes assumes that using professional fundraisers has a negative impact on how much money goes to a charity's mission. You may want to explain your reasons for using certain fundraising methods.

Survey participants sometimes see many sources of money as a sign that a charity is working hard to diversify its sources of support.

Registered charities are not legally required to give tax receipts. If you do not give them, or only give them in some situations, it can be a good idea to tell donors about your policy.

Many people do not understand the possible tax benefits of donating. Individuals will get a "credit" and corporations a "deduction". You can refer individuals to the donation tax credit calculator of the Canada Revenue Agency. Corporations can read the Corporation Income Tax Guide on the Canada Revenue Agency website or the Guide de déclaration de revenus (Sociétés) on the website of the Agence du revenu du Québec.

Many people do not know that the government supervises registered charities. Knowing this can boost confidence in the charitable sector. You may want to refer people to the Charities section of Éducaloi's website and the information for donors page of the Canada Revenue Agency website.

People asked to donate may want to know how to check that the charity is respecting the law and effectively carrying out its mission. You can refer people to the information for donors page of the Canada Revenue Agency website.